The writing life of edgar allan poe Research Paper

The writing life of edgar allan poe - Research Paper Example While Poe was studying at the University of Virginia (1826-1827), he wrote some tales but little is known of these works. At age 18, he published his first book, Tamerlane and Other Poems. In 1829, Poe’s second book, Al Aaraaf, Tamerlane and Minor Poems was published in Baltimore. In 1831, Poe’s Poems was published in New York. In 1833, he won $50 for his work â€Å"MS Found in a Bottle†. It was also during this time that he started his career as a staff member of various magazines. Poe became editor of the Southern Literary Messenger in Richmond in 1835. It was in this magazine that he wrote several critical book reviews which gave him a reputation of being a fearless critic (Poe Museum, par.9). In 1837, Poe left Southern Literary but he became editor of other magazines namely, the Gentleman’s Magazine and Graham’s Magazine in Philadelphia and the Broadway Journal in New York City. It was in Graham’s Magazine that Poe wrote â€Å"Murders in the Rue Morgues† which is considered the first modern detective story. In 1843, Poe won a $100 prize from the Dollar Newspaper of Philadelphia for his tale of pirate treasure in â€Å"The Gold Bug†. This award earned national attention for Poe. The next ten years saw Poe building a name as a poet, short story writer and an editor. It was during these times when he published some of his well-acclaimed works such as â€Å"The Fall of the House of Usher†, â€Å"The Tell-Tale Heart† and his most famous poem, â€Å"The Raven† (The Academy of American Poets, par.3). Poe died on October 7, 1849 in Baltimore. The tragedies that have befallen Poe have a great impact on his style of writing and the topics that he wrote about. His being an orphan at an early age, the death of his siblings and foster parents, poverty, a broken love affair, problems with gambling, and alleged drug use and alcoholism, all contributed to the literary genius that he was. Most of h is works reflected the darkness that enveloped his life. Poe’s is considered as part of the dark romanticism genre. He often used symbolisms in his work. In â€Å"The Raven†, he used the raven as a symbol of death, something which is bizarre. Poe’s writing is observed as always having a fascination with death. This may be attributed to several of his experiences involving the untimely loss of loved ones. The theme that surrounds his works was mostly of darkness and lost loves. Poe’s interest in psychology played an important part in his work’s visual imagery and emotions. He explored topics such as self-destruction, madness and imagination. There was however, a romantic side in his works, especially in his poetry. In his poem â€Å"Eulalie†, Poe’s inspiration was his wife, Virginia Clemm with whom he had a joyous married life. Poe also wrote humorous short stories such as â€Å"The Devil in the Belfry†, â€Å"The Duc de l'Omel ette†, â€Å"Bon-Bon† and â€Å"Never Bet the Devil Your Head†. These stories depict the devil as an ironic figure of fun (Liukkonen, par. 13) Poe is acknowledged as the originator of both horror and detective fiction. He is also credited as the â€Å"architect† of modern short story. Poe is known as the forerunner of the â€Å"art for art’s sake† movement because of his focus on the effect of the style and structure on the literary work (The Academy of American Poets, par. 4). To this day, Poe’s reputation is that of a writer of mystery and terror tales and

Ulysses meaning Odysseus Essay Example for Free

Ulysses meaning Odysseus Essay â€Å"Ulysses† is a dramatic monologue written by one of the most famous poet Alfred Lord Tennyson in 1883. â€Å"Ulysses† meaning Odysseus in Greek mythology was the king of Ithaca. Odysseus was the leader of the Greek army. His wife was Penelope and his son was Telemechus. Ulysses is characterized as not only very intelligent, heroic and eloquent but also very arrogant. Odysseus and his men sailed into Troy to fight what turned out to be a lengthy battle. Later, Odysseus and the Greek army conquered Troy and set out on their voyage home. On their journey they encountered a series of adventures. Odysseus shares some grievances including dissatisfaction, desire for change, nostalgia and age concern. Tennyson’s characterization of Ulysses with grief, feelings, expressions and misfortunes are reflected in the poem. Odysseus shared beauty and success during his youth. He had an extremely successful past life. He was a handsome man in his prime and endured many exciting adventures. Ulysses describes how he â€Å"drunk delight of battle† (Tennyson 16) with his peers. He talks of â€Å"souls that have toil’d, and wrought, and thought with me† (Tennyson line 46) and the use of rhyme suggests the harmony of his relationship with his peers. This explains that he had endured much suffering and the use of the word ‘thought’ introduces the point that he was a great thinker; he was not only practical with his hands, but also good on his mind. His nostalgia and desire to return to his active past is expressed when he parallels himself to a sword and says, â€Å"how dull it is to pause, to make an end, to rust unburnished, not to shine in use! † (Tennyson lines 22 23) Ulysses is able to dream of one last, glorious adventure within the potential to go out and recapture former self. Ulysses is a poem which explores multiple interactions in which the themes vary on mortality. Motivation and age concern are the part of the poem’s themes as Tennyson explain in the lines â€Å"but every hour is saved from eternal silence† (Tennyson lines 26 27) which portrays the death in eternal silence and he is almost preventing it by making the most of his time. â€Å"For always roaming with a hungry heart† (Tennyson line 12) shows his motivation and also indicates his loss of love as he describes â€Å"match’d with an aged wife† (Kincaid) an ironic image of describing his wife who had been loyal to him during the vast amount of time while he was away on adventure. He also states that the people of his island are a â€Å"savage race† (Kincaid) and says that they â€Å"hoard, and sleep, and feed† (Kincaid). He goes on to say that they â€Å"know not me† (Kincaid) drawing barriers between him and them, as though he is superior. When he says â€Å"I am become a name† (Tennyson 11) shows clear pity as well. The poem is also like a speech given by Odysseus to his sailors, rebelling against his life and conformity, after he reclaimed the throne in Ithaca and explains why he wants to leave Ithaca forever. Ulysses believes that his son ‘Telemechus’ is better for Ithaca than he would be and placed him in charge as the King of Ithaca. Ulysses says â€Å"There lies the port; the vessel puffs her sail† (Tennyson line 44) which means he also feels the ocean his boat calling him for one more adventure. He tries to inspire his men by saying â€Å"Come, my friends, T is not too late to seek a newer world† (Tennyson lines 56 57). The poem is ended by Ulysses telling his men â€Å"not to yield† (Tennyson 70) but to rebel and never conform to society. Tennyson is very successful in creating a very powerful image of Ulysses. The poem celebrates the indomitable spirit of a man. Ulysses loves travelling by sea and he is used to a life of adventure and change. The life of a family man with his responsibilities of a king is dull for him. He yearns to recover the glory of the past by returning to Ithaca. He tries to persuade his earlier fellow men to join him in his new adventure. He wants to break free of his monotonous life and return to a life of excitement. At the end Ulysses placed his son in charge as the King of Ithaca and set his sails west to an untold adventure. Works Cited James R, Kincaid. â€Å"Ulysses† Victotianweb. org 28 March 2001. 29 March 2009 http://www. victorianweb. org/authors/tennyson/kincaid/ch3d. html Tennyson, Alfred. â€Å"Ulysses† Readprint. com 29 March 2009 http://www. readprint. com/work-1426/Lord-Alfred-Tennyson

The Effects of Global Warming :: Global Warming Climate Change

The Effects of Global Warming What is global warming, and how is it affecting the Earth and its inhabitants? Global warming is sometimes referred to as the greenhouse effect. The greenhouse effect is the absorption of energy radiated from the Earth's surface by carbon dioxide and other gases in the atmosphere, causing the atmosphere to become warmer. The greenhouse effect is what is causing the temperature on the Earth to rise, and creating many problems that will begin to occur in the coming decades. For the last 10,000 years, the Earth's climate has been extraordinarily beneficial to mankind. "Humans have prospered tremendously well under a benign atmosphere," (Bates 28). Today, however, major changes are taking place. People are conducting an inadvertent global experiment by changing the face of the entire planet. We are destroying the ozone layer, which allows life to exist on the Earth's surface. All of these activities are unfavorably altering the composition of the biosphere and the Earth's heat balance. If we do not slow down our use of fossil fuels and stop destroying, the forests, the world could become hotter than it has been in the past million years. Average global temperatures have risen 1 degree Fahrenheit over the last century. If carbon dioxide and other greenhouse gases continue to spill into the atmosphere, global temperatures could rise five to 10 degrees by the middle of the next century. The warning will be the greatest at the higher latitudes of the Northern Hemisphere, with the largest temperature rises occurring in winter. Most areas will experience summertime highs well above 100 degrees Fahrenheit. New temperature records will be set each year. As a possible prelude to global warming, the decade of the 1980's has had the six hottest years of the century (Erandson 18-22). Atmospheric disturbances brought on by the additional warming will produce more violent storms and larger death tolls. Some areas, particularly in the Northern Hemisphere, will dry out and a greater occurrence of lightning strikes will set massive forest fires. The charring of the Earth by natural and man-made forest fires will dump additional quantities of carbon dioxide into the atmosphere. Changes in temperature and rainfall brought on by global warming will in turn change the composition of the forests. At the present rate of destruction, most of the rain forests will be gone by the middle of the next century. The Effects of Global Warming :: Global Warming Climate Change The Effects of Global Warming What is global warming, and how is it affecting the Earth and its inhabitants? Global warming is sometimes referred to as the greenhouse effect. The greenhouse effect is the absorption of energy radiated from the Earth's surface by carbon dioxide and other gases in the atmosphere, causing the atmosphere to become warmer. The greenhouse effect is what is causing the temperature on the Earth to rise, and creating many problems that will begin to occur in the coming decades. For the last 10,000 years, the Earth's climate has been extraordinarily beneficial to mankind. "Humans have prospered tremendously well under a benign atmosphere," (Bates 28). Today, however, major changes are taking place. People are conducting an inadvertent global experiment by changing the face of the entire planet. We are destroying the ozone layer, which allows life to exist on the Earth's surface. All of these activities are unfavorably altering the composition of the biosphere and the Earth's heat balance. If we do not slow down our use of fossil fuels and stop destroying, the forests, the world could become hotter than it has been in the past million years. Average global temperatures have risen 1 degree Fahrenheit over the last century. If carbon dioxide and other greenhouse gases continue to spill into the atmosphere, global temperatures could rise five to 10 degrees by the middle of the next century. The warning will be the greatest at the higher latitudes of the Northern Hemisphere, with the largest temperature rises occurring in winter. Most areas will experience summertime highs well above 100 degrees Fahrenheit. New temperature records will be set each year. As a possible prelude to global warming, the decade of the 1980's has had the six hottest years of the century (Erandson 18-22). Atmospheric disturbances brought on by the additional warming will produce more violent storms and larger death tolls. Some areas, particularly in the Northern Hemisphere, will dry out and a greater occurrence of lightning strikes will set massive forest fires. The charring of the Earth by natural and man-made forest fires will dump additional quantities of carbon dioxide into the atmosphere. Changes in temperature and rainfall brought on by global warming will in turn change the composition of the forests. At the present rate of destruction, most of the rain forests will be gone by the middle of the next century.

North Face

Assignment 2: North Face Auditors are faced with the very difficult task of insuring the public, that in their opinion, the financial statements of their clients are accurate and free of any material misstatements. The problem is that materiality is a subjective figure. In the North Face case an immaterial revenue recognition entry ended up being material when compounded with additional misstatements. North Face was the perpetrator of the intentional misstatements but they were concealed by the Deloitte audit advisor, Richard Fiedelman.Fiedelman allowed additional non-recognizable revenue to be posted and altered/replaced the original working papers that reported the original material misstatement. (Knapp, Rittenberg, Johnstone, & Gramling, 2012) Several generally accepted accounting principles (GAAP) and generally accepted auditing standards (GAAS) were violated (In the Matter of Richard Fiedelman, 2003) resulting in declining stock prices and Security and Exchange Commission (SEC) sanctions. SEC Sanctioned Richard Fiedelman The SEC requires the all registrant working papers be reviewed by a partner that is not assigned to the engagement.When the Deloitte concurring partner found the discrepancies and misstated revenue they investigated further leading to the review and the ultimate discovery of the altered working papers. North Face’s audit committee then retained a second accounting firm to investigate the accounting records which led to the SEC sanctioning Fiedelman. (Knapp, Rittenberg, Johnstone, & Gramling, 2012) 1. The SEC sanctioned Richard Fiedelman for failing to document the changes that his subordinates had made in 1997 North Face work papers and for failing to exercise due professional care.Explain the SEC’s rational in making each of these allegations. The SEC found that Fiedelman violated GAAP by allowing recognition of profit margin on the second barter transition and violated GAAS 150, 230, 326, and 338. (In the Matter of Richard Fiedelman, 2003) Failing to Document Work Paper Changes Per the several GAAS violations the SEC was right to sanction Fiedelman for failing to document the changes made to North Face working papers. AU 338 (339A) directs auditors on the importance of working papers.Working papers are the â€Å"principal record of the work that the auditor has done and the conclusions that are reached concerning significant matters. † (Public Company Accounitng Oversight Board, 1982) The working papers help insure that the audit engagement has been properly planned and adequately supervised. It is also the record of the audit evidence and procedures applied to the audit. Fiedelman also violated Auditing Standard No. 3 which is very clear that any changes must be documented. â€Å"Circumstances may require additions to audit documentation after the report release date.Audit documentation must not be deleted or discarded after the documentation completion date, however, information may be added . Any documentation added must indicate the date the information was added, the name of the person who prepared the additional documentation, and the reason for adding it. † (Public Accounting Oversight Board, 2004-06) When Fiedelman revised the 1997 work papers without the proper documentation he violated Standard No. 3 justifying the SEC sanction. Failing to Exercise Due Professional Care Fiedelman violated AU 150 and AU 326, failing to execute due professional care.AU 150 states that â€Å"due professional care is to be exercised in the performance of the audit and the preparation of the report. † (Public Accounitng Oversight Board, 2001) AU 230 explains that due professional care is â€Å"employments where peculiar skill is requisite, if one offers his services, he is understood as holding himself out to the public as possessing the degree of skill commonly possessed by others in the same employment, and if his pretentions are unfounded, he commits a species of fra ud upon every man who employs him in reliance on his public profession. † It does state however that no one is free of error.Due professional care does not intend work to be free of error but free of negligence. (Public Accouniting Oversighe Board, 1972) Fiedelman violated the due professional care standard when he allowed the misstatement and margin recognition to be posted. The misstatement was already noted but he himself should have been aware that the margin was not permitted and that the misstatement should have been corrected. It is also concerning that the increased sales from $90,000 to $3. 9 million was not investigated more thoroughly, again indicating Fiedelmans lack of due professional care.Fiedelman also violated AU 326 Evidential Matter. With the violations of so many auditing standards the SEC had no other choice but to sanction Fiedelman. (Knapp, Rittenberg, Johnstone, & Gramling, 2012) If there is no punishment for altering working papers auditors would fear no repercussions and they would alter the papers whenever they wanted reducing the public’s assurance of financial statement accuracy SEC’s Punishment The SEC punished Fiedelman by suspending him from being involved with audits of SEC clients for three years. 2.Take a position on the severity of the SEC’s punishment of Richard Fiedelman of a three year suspension on being involved in the audits of SEC clients, support your position. The punishment was fair. The responsibility of an auditor is to insure financial statement users that they are free of any material misstatements. In this case Fiedelman made a conscious choice to allow North Face to post margin that should not have been realized, per GAAP. Fiedelman should not be allowed to practice with a public accounting firm until the SEC feels that he will not allow the same misstatements to happen again. In the Matter of Richard Fiedelman, 2003) In order to insure the public that the auditing profession is rel iable this kind of punishment is necessary. Each case should be reviewed on an individual basis and if there is any question that the auditor will continue to allow misstatements they should be suspended from being involved with SEC clients. Modify Client Work Papers The PCAOB has very specific instructions that any additions or changes to audit documentation after the release date need to be documented. 3. Assuming that you are an audit manager in a public accounting firm.The engagement partner asks you to modify client work papers after the financial statements and opinion has been issued. Determine what you would do in this situation. Provide your rationale. If the partner is not asking me to hide the modification and the modification is necessary, per GAAP or audit principals, then I would make the modification. If the client partner is asking to have the papers modified without documentation, or the modification should not be done, I would not modify the work papers. Auditing s tandard No. 3 clearly states that any modification needs to be documented. Public Accounting Oversight Board, 2004-06) In the North Face case it does not indicate the personnel that altered the work papers were reprimanded, (Knapp, Rittenberg, Johnstone, & Gramling, 2012) however as a manger if it is discovered that you altered work papers without documentation or necessity, even if there were no legal repercussions, it would hurt your reputation and ultimately affect your career. The decision analysis framework could be used in determining if it is necessary to notify another audit partner or the client audit committee about the request.I would not alter the papers but if no one is made aware of the advisor’s request they may get someone else to alter the work papers. In this case morality and ethics should be enough to prevent a manger from altering work papers, but it helps to have punishments in place to help deter unethical actions. Materiality Public accountants general ly use qualitative analysis to determine the appropriate level of material misstatements. 4. Evaluate the practice of â€Å"materiality† used by public accounting firms and how accounting firms should address it with clients. Materiality is based on the assumption a reasonable investor would not be influenced in investment decisions by a fluctuation in net income less than or equal to 5%. This â€Å"5% rule† remains the fundamental basis for working materiality estimates. † (Vorhies, 2005) Since materiality is based on the fact that investors would not be influenced when immaterial misstatements are found, if the numbers of immaterial misstatements are small they will not prevent an unqualified audit opinion.Large misstatements and a large number of small misstatements that could be considered one misstatement need to be corrected before an unqualified opinion can be issued. Since all misstatements are presented to management and the audit committee, how the miss tatements need to be addressed should be discussed with them at that time on. If they refuse to make the corrections the auditor should refuse to issue an unqualified audit opinion. (Vorhies, 2005) It is important to remember that every misstatement needs to be analyzed for materiality.A small misstatement may not seem relevant but may be an indication of a larger aggregate or future misstatement. (Public Coumpany Accounting Oversight Board, 2010) North Face Management Auditors are not required to criticize key decisions made by their clients management team, that does not mean they should not use due professional care when analyzing management behavior. 5. North Face’s management teams were criticized for strategic blunders that they made over the course of the company’s history. Discuss whether auditors have a responsibility to assess the quality of the key decisions made by client executives.Defend your answer. When auditors are evaluating audit risks there are cert ain behaviors that should be analyzed. If management is refusing to cooperate, meet with, or puts unusual time constraints on the audit team it could indicate fraud. It is also important for the audit team to monitor management’s tolerance of violations of the company’s code of conduct, inconsistent accounting practices, or frequent changes to estimates for no reason. (Public Compaany Accouning Oversight Board, 2010) These can be key indications of management’s character and ethics.In the case of North Face since management established a goal to reach $1 billion in sales the audit team should have been more critical of the sales, revenue, and margin that were posted. The audit manager should have used due professional care when analyzing the fact that North Face was having a hard time mainstreaming their product yet implemented this lofty goal. If fraud was going to occur it would likely be in the revenue/sales area. The first auditor engagement partner did catc h the material misstatement but had these other considerations been taken into account the misstatement may have been investigated further.Even though it is not the responsibility of auditors to assess the quality of key decisions, by doing so they can gain valuable insight into how management thinks. Conclusion When auditing firms find financial misstatements it is important that they understand the materiality and reason behind the misstatements. The good thing that came out of this case is that the system worked. When the concurring partner reviewed the audit work papers the misstatement and revision was detected. The SEC sanctioned those responsible and even though the investors were affected they should feel some certainty that the system worked.References In the Matter of Richard Fiedelman. (2003, October 1). Retrieved November 4, 2012, from U. S. Securities and Exchange Commission: http://www. sec. gov/litigation/admin/34-48578. htm Accounitng Standards Oversight Board. (1980 , August). AU Section 326. Retrieved November 4, 2012, from PCAOB: http://pcaobus. org/Standards/Auditing/Pages/AU326. aspx Knapp, Rittenberg, Johnstone, & Gramling. (2012). Contemporary Auditing. Mason : Cengage Learning. Public Accouniting Oversighe Board. (1972, November). AU Section 230A. Retrieved November 4, 2012, from PCAOB: http://pcaobus. rg/Standards/Auditing/Pages/AU230A. aspx Public Accounitng Oversight Board. (2001, December 15). AU Section 150. Retrieved November 4, 2012, from PCAOB: http://pcaobus. org/Standards/Auditing/Pages/AU150. aspx Public Accounting Oversight Board. (2004-06). Auditing Standard No. 3. Retrieved October 28, 2012, from PCOAB: http://pcaobus. org/Standards/Auditing/Pages/Auditing_Standard_3. aspx#retentionandsubsequentchanges Public Compaany Accouning Oversight Board. (2010, December 15). Auditing Standard No. 14. Retrieved November 4, 2012, from PCAPB: http://pcaobus. org/Standards/Auditing/Pages/Auditing_Standard_14. spx Public Company Accounitn g Oversight Board. (1982, April 1). AU Section 339A. Retrieved November 4, 2012, from PCOAB: http://pcaobus. org/Standards/Auditing/Pages/AU339A. aspx Public Coumpany Accounting Oversight Board. (2010, December 15). Aditing Standard No. 11. Retrieved Novembe 4, 2012, from PCAOB: http://pcaobus. org/Standards/Auditing/Pages/Auditing_Standard_11. aspx Vorhies, J. B. (2005, May). The New Importance of Materiality . Retrieved November 4, 2012, from Journal of Accountancey: http://www. journalofaccountancy. com/Issues/2005/May/TheNewImportanceOfMateriality. htm

Major Inventions of the Late 19th Century and Early 20th Century

They have been many major inventions within the late 19th and early 20th century. Throughout history, these inventions have made great impacts on society. Three of these inventions that made the greatest impact are the telephone, the telegraph, and the light bulb. Each of these inventions has made a different impact in some way but they are still some of the greatest inventions.The telephone has left a huge impact on the world. The telephone is a device that can electronically transmit speech. Telephones are still today. People ranted about the helpful characteristics of the telephone.The telephone made communication easier and faster for people. It led to additional advances in networked communications. It also led to more job offerings, changes marketing and politics, and allowed more public feedback. At the same time privacy was a concern, but the telephone also increased privacy in many ways.It helped so people did not have to write letters to exchange information, yet people cou ld eavesdrop on phone calls since they would have to go to a local store to make a phone call. The telephone usage has increased at high percentages since it was created.The telephone has made the world smaller and more accessible to everyone. The telegraph was another invention that left a great impact on society. The telegraph worked by transmitting electrical signals of dots and dashes over a wire laid between stations.Within only nine years of the telegraph’s first message, only one state was not connected by telegraph. The telegraph reducing the amount of time it took to transfer information over large distances from weeks down to hours or minutes. The telegraph led to the inventions of the telephone, fax machines, and the Internet.The telegraph laid the basis for the communications revolution that led to those later inventions. The light bulb had its on major impact on society. The light bulb is the first electrical light used. The light bulb has made working for longer hours possible. It has also removed fire hazards like oil lamps and candles.Light bulbs help you work at all possible hours instead of being interrupted when the sun goes down. The light bulb impacts society with other inventions that use light bulbs as a main resource such as the flashlight, the microwave oven, head lamps, and light houses.They also allowed people to move around at night without any dangers. When cars were invented, light bulbs were used for head lights and traffic lights. Light bulbs became a major resource of light for many people since they was invented. There are many inventions that impacted society within the late 19th century and the early 20th century.Light bulb, telephone, and the telegraph are the three major inventions that had the greatest impact on society. They have all made different types of impacts in several different ways but they are still considered to be some of the greatest inventions in history.

Term Paper by Jasim Essays

Term Paper by Jasim Essays Term Paper by Jasim Essay Term Paper by Jasim Essay Culture is an extremely broad and encompassing term. It includes what we have learned, our history, values, morals, customs, art, and habit. Marketing takes place within a given culture. Marketers should know that experience, history, values, morals, customs, art, habit, etc. vary within a given culture requiring different marketing programs. Not everyone in the same country or society shares the same behavioral pattern of the dominant or main culture. It clearly indicates that there are subcultures, such as those of northerners, southerners, city-dwellers, the poor, teen agers, elderly, religious groups and so on. The identification of a subculture may provide a firm with a segment of a market that it can develop. For example, products have been developed in great quantity for the teenage subculture, and advertising has been directed to these consumers. Each subculture, like a larger culture, has distinctive values, beliefs, and attitudes that the marketer must understand if he is effectively to exploit them. It is not always easy to identify differences among subcultures. It is easy to develop mistaken stereotyped notions about subcultures due to the lack of proper knowledge on subcultures. Marketers are interested in identifying any subculture as a potential market for their products. 1. Origin of the Report Dr. Md. Ashraful Islam Chowdhury, Professor, of Dhaka University, authorized this report in oral, as part of the course curriculum of Consumer Behavior (M-602). This is an individual assignment, which was assigned after a series of class lectures and presentations by the professor. 1. 2 Problem and purpose 1. 2. 1Problem StatementTo analyze the existing subculture in Bangladesh and take appropriate marketing strategy to reach them. 1. 2. 2Objectives of the study Understand the subculture context of Bangladesh Identify different types of subcultures Know how different subcultures affect buying behavior Explain Bangladeshi subculture for marketing decision making. 1. 3 A Preview of the Presentation To give an overview the report begins with a definition and explain what subculture is, then what are the subcultural groups prevailing in Bangladesh their characteristics , consumption pattern and the effective way to reach this subcultural group through marketing strategy. 2. 0 DEFINING SUBCULTURE Subculture is a part of the culture containing the important features of the main culture. In sociology, anthropology and cultural studies, a subculture is a group of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong. If a particular subculture is characterized by a systematic opposition to the dominant culture, it may be described as a counterculture. As early as 1950, David Riesman distinguished between a majorities, which passively accepted commercially provided styles and meanings, and a subculture which actively sought a minority style. And interpreted it in accordance with subversive values. In his 1979 book Subculture the Meaning of Style, Dick Hebdige argued that a subculture is subversion to normalcy. Hebdige argued that subcultures bring together like-minded individuals who feel neglected by societal standards and allow them to develop a sense of identity. According to the definition of science dictionary A group within a society that has its own shared set of customs, attitudes, and values, often accompanied by jargon or slang. A subculture can be organized around a common activity, occupation, age, status, ethnic background, race, religion, or any other unifying social condition, but the term is often used to describe deviant groups, such as thieves and drug users. As there can be broad differences between the cultures of various societies, there can also be differences within the same culture. Every culture, therefore, contains subcultures, defined as groups that share the values and artifacts of the larger society, but also have distinctive practices, preferences, and beliefs. Businessmen living in the old part of Dhaka, cinema artists, and people living in the urban slums are all examples of subcultures. Islam is the dominant religion in the culture of Bangladesh; sunni, shiaa and Baahaai, for example, may be viewed as subcultures within the larger Muslim culture here in Bangladesh. Figure: Showing Subculture’s Relation with the Main Culture Main Cultural Behavior |Northern subculture | |Urban subculture | | | | | | |Religious subculture | | Berkman and Gilson have defined subculture for marketing purposes as any cultural patterning that preserving important features of the dominant society but provides values and life styles of its own. The cultural profile of a society or nation is a composite of two elements: 1) the unique beliefs, values, and customs subscribed to by members of specific subcultures and 2) the central or core cultural themes that are shared by most of the population, regardless of specific subcultural membership. 3. MAJOR SUB-CULTURAL CATEGORIES IN BANGLADESH 3. 1 Ethnic sub-culture The ethnic subculture is based on the nationality of one’s ancestors who have migrated to a new country. It (nationality) may form a basis for a subculture when the members of that nationality group identify with it and base at least some of their behaviors on the norms of the national group. Ethnic subculture is usually found in affluent countries where people might from other parts of the wor1d with the hope of a better life and live-li-hood. . 1. 1 Character i. It is based on the original nationality ii. Migrated from one country to another or one locality to another. iii. Though the citizens of a particular country see themselves as citizens of that country, but they frequently retain a sense of pride and identification in the tradition and language of their ancestors. iv. Pattered network of groups and organization v. Ethnic subculture provides a psychological source of group identification. 3. 1. 2 Consu mption pattern When ethnic subculture comes to consumer behavior, this ancestral pride is manifested most strongly in the consumption of ethnic foods, in travel to homeland and in the purchase of numerous cultural artifacts. Ethnic clothing, art, music and foreign language newspaper are the commodities which are preferred by the ethnic subcultural people. One’s interest in ethnic goods and services expands rapidly, as one tends to better understand and associates with his ethnic origin. 3. 1. 3 Marketing program To reach this ethnic subcultural people a marketer should understand the consumption pattern of that subculture. In Bangladesh there are foreigner ( people comes from Europe, Australia, USA) who come for their job purpose, but staying in Bangladesh for a long tine, may form a ethnic subculture and prefer fast food, long skirt, trouser, jogging shoe, golf course etc. So marketer should understand the need of this ethnic subcultural people and meet their unsatisfied need. Beharies are the greatest example of ethnic subculture. They use to speak in Urdu. Prefer food like kabab and parata. So to reach them marketer can take niche marketing strategy. 2. Working ladies sub-cultural Through the process of development, the number of working ladies is increasing day by day. The consumption pattern of these ladies varies as they have to maintain their work place as well as a family life. 3. 2. 1 Character i. They have a very short time to prepare food. ii. They have to do their household activity as well as maintain a working life. iii. Sometime they have to stay away their family 3. 2. 3 Consumption pattern This subcultural group used to consume ready food and less time consuming equipment to wash and prepare food like washing machine, micro-wave oven. 4. Marketing program to reach Marketer should take strategy like ready food as 3munites nodules, packet spice and ingredients, washing machine and home cleaner. Ladies hostel for those women who have to stay outside the home. 3. 3 Religious An individual’s religious affiliation influences to great extent his consumption pattern. Those who belong to a particular religion may buy/not buy and use/not use certain goods and services. 3. 3. 1 Character Members of a particular religion constitute what we call religious subculture. Religious beliefs and rituals may dictate the use of certain items and discourage the consumption of others. The bondage or the attachment to religious belief guides a religious person. If the bondage of religion is strong, life will be guided by religious belief rather than logic and vice versa. i. They consume some item heavily during religious festival. ii. Certain items are restricted by the religious belief to consume. iii. Some stimuli influence the consumption. 3. 3. 2 Consumption pattern Muslims buy and consume certain specific food items heavily during the month of ‘Ramadan and buy lot of gifts during the ‘Eid-Ul-Fitr, and discourages its followers the consumption of certain items such as alcoholic beverage. . Marketing program to reach A devout member of ‘Islam’ may consider it immoral to be materialistic, where another member of the same religion may find nothing wrong in becoming materialistic. A marketer of cine-magazine will have no problem in reaching the later person, where it will be almost impossible for him to penetrate the market consisting of pe ople of the other mentality and religious beliefs. So a marketer should be very sensitive to determine a product or service for that particular group of people. 3. 4 Regional The way people lead their lifestyles may also vary according to where they live or from which part of the country they have moved to the other part of the country. People from a particular part of the country or people living in a particular part constitute what we call regional or geographic subculture. On this basis, there could be two different types of regional or geographic subculture. One could be based on geographic region of the country and other could be based on urban, suburban or rural distinction. 3. 4. 1 Character i. Where people live in, the part of a particular country has a certain influence in consumption. ii. The region where from he come has certain consumption pattern. iii. Ecological climate vary and that dictate the consumption. 3. 4. 2 Consumption pattern People from Sylhet, like certain food and beverage, like ‘shatkora’ one kind of lemon, which is used in preparing beef. People from Chittagong like spicy food. Fish is consumed by ever here in Bangladesh, but dry fish is consumed heavily by people living in the southern and coastal areas of Bangladesh. Those living in the hill districts display different patterns in food consumption, housing, and recreation than those of the people living in the other parts of the country. Different geographic regions of the country pose different problems that consumers must solve. The most obvious of these are the climatic conditions. Climatic conditions influence home construction clothing requirements, and recreational opportunities to name but a few. In addition, different regions of the country have different age distributions and different social histories. These variables in combination with the climatic variables have produced differing values and lifestyles which newcomers to a region generally acquire after a period of time. These regional variations influence the use of particular media, the types of products used, and the product attributes considered important. 3. 4. 3 Marketing program to reach Marketer should study the characteristics of that region and the people. A marketer should segment his market to satisfy every group. If s/he produces noodles for every segment he should prepare separate flavor and test. Regional nature, variety should be adopted for the product of service. Regional subcultures clearly influence many aspect of consumer behavior. The consumption process also is influenced by the urban, suburban, and rural distinctions, another type of regional subculture. The urban, and suburbanpeople, prefer ready or instant food, prefer eating out and enjoy their leisure in a way different from rural people. So marketer should identify this subcultural people to serve with certain marketing strategy. 3. 5 Age Subcultures may also be based on the age differences of people living in the same country and belonging to the same main culture. It is likely that those who belong to the teen age group will behave quite differently than those to the teen age group will behave quite differently. Because the outlooks, experiences, attitudes and other aspects vary among people of different age groups, their consumption patterns are likely to vary. 3. 5. 1 Teen agers: The teen agers are to be influenced more by popular heroes and heroines and will display more materialistic lifestyles. The youth market is a significant subculture for the marketer It is important to marketers not- only because it is lucrative, but also because many consumption patterns held throughout life are formed at this time. The youth, as they start their career in this age are flaunt with more luxury items. Since they have little obligation at this can spend whatever they are. Their consumption patterns lean toward personal care and luxury items. 3. 5. 2 The middle aged: This group on the- contrary are matured, worried about the future and making purchase decisions. As an attempt to build a reserve for the future, they are likely to be conservative in buying many material goods, and are found to investments. 3. 5. 3 The elderly people: They display quite different consumption behaviors with that of teen-agers and middle aged people. The elderly subculture consists of people who have gone on retirements or whose regular income generating activities have ceased. 3. 5. 3. 1 Characteristic i. Most of them live with their children; ii. Their health conditions gradually deteriorate; iii. They have emotional difficulties iv. They have minimum amount of money at hands to spend v. They are price/value conscious; vi. They are deal prone; like to shop as it has special meaning; are tuned in to the mass media vii. Read direct mail, package labels, and package inserts. These few characteristics make them behave quite differently than other groups. Because of their differences with other groups, they also require different types of products. 4. Marketing Strategy The elderly people, because of deteriorating health, will require more fat free foods, tonic items, medical advices and medication as well as hospitalization. Since they have limited incomes, they prefer comparison shopping. Because of their maturity and different attitudes, they are skeptical of advertising claims and are influenced more by the informed sources. The emergence of elderly market has created a need for many different types of products sue as old people’s clubs and a number of other products and services. Personal selling is more effective, should be remain careful about the problems of communicating with the elderly. 3. 6 Singles The singles subculture consists of unmarried individuals. This subculture is found to be increasing in urban and semi-urban areas. The size of this subculture is gradually becoming prominent to call a special marketing attention. Quite a few reasons are associated with the growing size of the subculture of the singles. 3. 6. 1 Character They could be delaying marriage; postponement of marriage; higher divorce rates; inability to find a suitable source of earning to bear family expenditures and so on. The singles have some special needs. Which can not be met through normal social interaction. 2. Marketing program to reach Marketers who can recognize their specific needs and can develop products aimed at meeting those specific needs can reap a considerable benefit. ingles night clubs; exotic telephone talk services, dating services, artificial sexual organs, bachelors’ hostels/mess, product that promise sex appeals, convenience foods, restaurants, sports equipment, etc. , could be some of the examples of products and services aimed at the subculture of singles. In a country like ours, the singles subculture is growing prominent in the urban areas, and as a result lot of hostels for both males and females have been established aiming to provide accommodation services to singles. 3. 7 Gender Subculture may also be formed based on gender difference, such as subculture of males and subculture of females. Since every society emphasizes distinct, specific roles for men and women, they are likely to behave differently. 3. 7. 1 Characteristic i. As their behaviors vary, they consume differenttypes of products and respond differently to marketing appeals. ii. Men are influenced more by aggressiveness, competitiveness, independence, self-confidence, and masculinity. iii. Women are influenced by neatness, gentleness, tactfulness, talkativeness, and feminity. 3. 7. 2 Marketing Strategy There are products which are equally used by men and women. But, different appeals in the same product are needed for these two groups. Cosmetics, perfumes, clothing, bicycles etc. , are used both by men and women. But different designs, colors, sizes, shapes, and fragrances are provided for by the marketers to appeal people of different sex. Bicycle is designed differently for men and women. Even promotional appeals are made different for these two groups. Again, among the females, those who are professionals, behave differently than those of non professionals /housewives. The working women, particularly those, who are married, will again require different types of products and services that may not be bought by unmarried working women. The shopping patterns of these two groups will also vary. Since characteristics, attitudes, and needs vary between these two groups they may be considered as two different market segments. 3. 8 Occupation People display different patterns of purchase behaviors according to their occupational involvement. People of different occupations may constitute occupational subcultures, such as subculture of the doctors, subculture of the lawyers, subculture of the teachers, subculture of the engineers, subculture of the defense personnel. . 8. 1 Characteristics A defense officer, will show different purchase behavior than someone belonging to the civilians’ society. Doctors’ may look at the nutritional aspect while buying a food item. 2. Marketing Strategy Marketers should recognize the differences in attitudes and behaviors among people of different occupations and formulate marketing strategies accordingly to be successful in each specific subculture. 3. 9 Social Class Social c lass may also be used as a determinant of subcultural differences. There could be subculture of the well-offs, subeulture of the middle class and subculture of the poor. 3. 9. 1 Rich subculture: People belonging to the subculture of the rich will display altogether different buying behavior than those of middle class and poor’s. Rich will be very selective in their purchases; 3. 9. 2 Middle-class Subculture: People of the middle class will have substantial control over their consumption decisions; poors will be very careful and cautious in taking their purchase decisions. 3. 9. Poor’s Subculture: The subculture of poverty consists of people living below the poverty line. Because of their low incomes, they will avoid buying pre-packed, instant, frozen food items as they are likely to be costlier than the fresh staple or as they have limited educational opportunities, they develop different attitudes, outlooks, and motivation resulting in different buying behaviors on the part of them. Most of their incomes are spent on basic necessities such as food, and housing. Only a small amount of their incomes are spent on clothing, transportation, recreation, and luxury. They basically look at low-cost items, favor shops where they get credit, and are attracted by different inducements offered by the marketers. 4. 0 CONCLUSION Subculture may be categorized into many different classes. Though in Bangladesh consist many subculture, we consider some of the important subcultural groups and show how they affect consumption and marketing decision. Because of the important differences within any culture, marketers must be aware of diverse subcultures -examining them individually and on their own terms. Those identified with a subculture tend to think and act alike in certain respects, and this has important implications for their lifestyle. Recognition of this has led to experimentation with market segmentation as a means of developing effective marketing strategy adapted to market targets that are believed to ha special promise. Marketers must recognize that even though their operations are confined to a particular country, or a division or district, or even to one city, subcultural differences’ may dictate considerable variations in what, how and when people buy. To deal with these differences effectively, marketers may have to alter their product, distribution systems, price, or promotion to satisfy members of particular subcultures. Bibliography Books 1. Chowdhury, Ashraful Islam; Consumer Behavior; seventh edition. Bangladesh Open University; 2007. 2. Philip Kotler and Armstrong Gray (2006); Principles of Marketing, Twelveth Edition 3. Lesikar, Raymond V and Marie E. Flatley. Basic Business Communication, 10th Edition. McGraw-Hill Company Inc. , New York 2005 Web sites http://en. wikipedia. org/wiki/Youth_subculture http://en. wikipedia. org/wiki/Subculture

Free Essays on Palm Beach Atlantic Admission Application

Palm Beach Atlantic Admission Application As a 1st year student at PBCC, I have experienced the demands that are required to succeed as a college pupil. Focus, persistence, responsibility and desire for perfection are the characteristics I present towards obtaining my college degree. Coming from parents which are college graduates and hold respectful occupations which include high demands, my standards and morals are set very high. My present goals are to continue my education, mature as a person, play soccer at a competitive level and surround myself in a productive, positive environment. I feel confident that if I continue with the fulfillment of my present goals this foundation in turn, will stem into the onset of my future goals, which include an engineering degree, a successful private owned business, a professional soccer career, and a beautiful family. Furthermore, through Palm Beach Atlantic, a Christian school, I believe the majority of my goals can be accomplished. I can obtain my engineering degree living in a very studious and educational environment. While attaining my education, my first priority, I can live out my passion and love, which is playing soccer. I have researched the soccer program and I feel it would be a great accomplishment and privilege to be a part of. Plus, the downtown location gave me a vibe that would allow me to establish myself and interact in a mature, lively setting. Personally, I think PBA is perfect for the beginning to my future. I think of myself as a â€Å"winner†, and from my visit and conversation with the head soccer coach, students and faculty I believe Palm Beach Atlantic is a community of winners were I can excel and reach new heights. I’d be honored, and would look forward, to being part of such an excellent college.... Free Essays on Palm Beach Atlantic Admission Application Free Essays on Palm Beach Atlantic Admission Application Palm Beach Atlantic Admission Application As a 1st year student at PBCC, I have experienced the demands that are required to succeed as a college pupil. Focus, persistence, responsibility and desire for perfection are the characteristics I present towards obtaining my college degree. Coming from parents which are college graduates and hold respectful occupations which include high demands, my standards and morals are set very high. My present goals are to continue my education, mature as a person, play soccer at a competitive level and surround myself in a productive, positive environment. I feel confident that if I continue with the fulfillment of my present goals this foundation in turn, will stem into the onset of my future goals, which include an engineering degree, a successful private owned business, a professional soccer career, and a beautiful family. Furthermore, through Palm Beach Atlantic, a Christian school, I believe the majority of my goals can be accomplished. I can obtain my engineering degree living in a very studious and educational environment. While attaining my education, my first priority, I can live out my passion and love, which is playing soccer. I have researched the soccer program and I feel it would be a great accomplishment and privilege to be a part of. Plus, the downtown location gave me a vibe that would allow me to establish myself and interact in a mature, lively setting. Personally, I think PBA is perfect for the beginning to my future. I think of myself as a â€Å"winner†, and from my visit and conversation with the head soccer coach, students and faculty I believe Palm Beach Atlantic is a community of winners were I can excel and reach new heights. I’d be honored, and would look forward, to being part of such an excellent college....

Giraffatitan - Facts and Figures

Giraffatitan - Facts and Figures Name: Giraffatitan (Greek for giant giraffe); pronounced jih-RAFF-ah-tie-tan Habitat: Plains and woodlands of Africa Historical Period: Late Jurassic (150 million years ago) Size and Weight: About 80 feet long and 40 tons Diet: Plants Distinguishing Characteristics: Large size; quadrupedal posture; longer front than hind legs; long, massive neck About Giraffatitan Giraffatitan is one of those dinosaurs that dances around the fringes of respectability: its existence is attested to by numerous fossil specimens (discovered in the African nation of Tanzania), but the suspicion lingers that this giant giraffe was actually a species of an existing genus of sauropod, most likely Brachiosaurus. However Giraffatitan winds up being classified, theres no doubt that it was one of the tallest (if not one of the heaviest) sauropods ever to walk the earth, with a hugely elongated neck that would have allowed it to hold its head more than 40 feet above ground level (a pose that most paleontologists think is unrealistic, considering the metabolic demands this would have placed on Giraffatitans heart). Although Giraffatitan does bear a marked resemblance to a modern giraffeespecially considering its long neck and longer front than hind legsits name is a bit deceptive. Most dinosaurs that end with the Greek root titan are titanosaursthe widespread family of thunderous, four-legged plant-eaters that evolved from the sauropods of the late Jurassic period, and were characterized by their large sizes and   lightly armored skin. Even at 80 feet long and upwards of 30 to 40 tons, Giraffitan would have been dwarfed by the true titanosaurs of the later Mesozoic Era, such as Argentinosaurus and the oddly spelled Futalognkosaurus, both of which lived in late Cretaceous South America.

Calibration of Glassware Lab Report Example | Topics and Well Written Essays - 500 words

Calibration of Glassware - Lab Report Example Get rid of all the water in the canonical flask. All the other volumes of water marks in canonical flask will be measured by the balances that read to  ±0.0001 g for this experiment. The only exception will be the calibration of 100 mL volumetric flask mark. For that mark, one should use the balances that read to  ±0.001 g because they can handle heavier weights. The estimated uncertainties are weight of water, error in sighting the level of the water, density of water and error in temperature reading. So as to avoid introducing random and systematic errors in measurements, it is essential to calibrate them. Volumetric glassware is manufactured to specific standards, but it is not all identical and the manufacturing tolerances are not as strict as you may require for certain Lab measurements. Indeed, small variations often occur from one piece of glassware to the next. It is possible to correct for systematic errors in the calibration markings, and such corrections are necessary for the most accurate analytical work. Volumetric measurements are affected by two main systematic errors; parallax and temperature. The volume that a certain liquid occupies varies with temperature. Even the volume of the apparatus holding the liquid is also affected by the temperature. 21 degrees Celsius has been taken as normal room temperature for calibration. This table contains as many as 50 trials in order to get more reliable estimation of the measurement uncertainties. The data value was arrived at by conducting a minimum of three trials to obtain a suitable calibration. All the findings were recorded in the format above. To improve on proper measurement of volumes, manual calibration of apparatus should be done regularly. To also improve on their performance, volumetric flasks, which are usually colorless, they might be amber-colored so as to handle most light-sensitive

The American System of Criminal Justice - Death Penalty Should be Abol Research Paper

The American System of Criminal Justice - Death Penalty Should be Abolished - Research Paper Example According to this view, the death penalty has been proved, over and over again, as a flawed machine, riddled with errors, besmirched officials, and defective practices. As Jeffrey H. Reiman maintains, the death penalty, in principle, is a just punishment for murder, but it is an unjust penalty in practice, especially in the American context, where it is applied in arbitrary and discriminatory ways. Thus, he makes a strong argument maintaining that â€Å"it is good in principle to avoid the death penalty and bad in practice to impose it.† (Reiman, 1998, p. 68). Therefore, it becomes evident, in a profound analysis of the research evidence, that death penalty should be abolished, sooner or later, because it is morally unjustified and uncivilized practice of punishment today. This paper makes a reflective exploration of the topic in order to identify the major arguments in favour of the view that death penalty should be abolished. Why Death Penalty should be abolished The debate concerning whether or not the death penalty should be abolished has been a long one, and the idea of abolition of death penalty gained momentum across the globe over the last five decades. It is important to recognize that death penalty or Capital Punishment has been practised by almost all the societies of the world during the different stages of their history and it is still observed as the essential form of punishment in various societies across the globe today. Significantly, there have been varied opinions on the subject of Capital Punishment, some for it and others against it. Unquestionably, the question relating to the death penalty has become one of the most engaging issues of debate in the world in the present day, and the world is divided into two parts on the same question. Whereas the supporters of the death penalty argue that the practice of death penalty is essential to maintain decorum and to discourage future crimes, a stronger plea has been made by the critics of d eath penalty according to whom it is an infringement of the basic human rights. According to the supporters of the abolition of death penalty, it is a barbaric act of murder which is not morally, ethically, religiously, or democratically acceptable practice. Citing the declaration by the American Civil Liberties Union, Hugo Adam Bedau argues that â€Å"the death penalty inherently violates the constitutional ban against cruel and unusual punishment and the guarantee of due process of law and the equal protection of the laws. The imposition of the death penalty is inconsistent with fundamental values of our democratic system.† (Bedau, 1992). As Hugo Adam Bedau maintains, the death penalty should be realized as an excruciating refutation of civil liberties to the citizens of a state which does not have the right to kill human beings. Therefore, it is essential to â€Å"seek to prevent executions and to abolish capital punishment by litigation, legislation, commutation, or by t he weight of a renewed public outcry against this brutal and brutalizing institution.† (Bedau, 1992). In a reflective analysis of the arguments for the abolition of death penalty, it becomes lucid that several nations of the world, including Portugal and the United Kingdom, have outlawed the death penalty. The process of abolishing the death penalty around the world started as early as the mid-1800s, and the ethical dimensions of the question have been widely cited as the major reason for the abolition of death penalty.     

Sex Education System Essay Example | Topics and Well Written Essays - 1500 words

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Parents should not let their children spend much time watching Research Paper

Parents should not let their children spend much time watching television - Research Paper Example The debate on whether parents should or should not let their children append a lot of time watching TV carries much weight. This is in relation to how much beneficial or adverse extended periods of TV watching are to children and the likely effects to their later lives. As a result, we seek to find reasons as to why parents should not let their children spend too much time watching television, as well as some of the reasons why watching it is beneficial to children. Common arguments among those who are against children watching TV fall on morality. In this light morality carries issues of violence and risk assessment in regard to one’s behavior. The argument they place on the issue lays on the content aired on Television programs depicting the use of violence, and other violent acts, mild or severe, in resolution of conflicts between individuals and groups. This is in cases of religious violence that at times is aired blatantly by some radical organizations in a quest to incit e sympathizers to join them in their fight for goals they hold dear. In some movies and programs that are aired on TV, going by the name of action, tend to contain scenes of violence that are, at times, claimed to be justified. This is by having story lines that claim the perpetrator to have a genuine or righteous cause that should be seen to the end. The cause is usually on the lines of rescuing loved ones or fighting crime, quite literally. Owing to this, those that are against children watching TV claim that these negative behaviors and attitudes may get to their children. In addition, opposers of TV claim that images portrayed to children are not as simple as thought as they produce the opposite of the desired effect. This is in regard to showing children that there is no room for negotiation in wrongdoing and that violence is the only means of resolution of conflicts of interests should other means fail. This is in spite of other options having no chance to prove themselves in clearing controversial or volatile situations. Owing to such programming issues, the more time that a child spends watching TV translates to increased exposure to such rash concepts that adults engage in with little regard for the consequences. The other form of violence that children get exposure to is that of violence expressed towards women. Violence perpetrated against women on TV leads to poor images of women that remain etched in the young and innocent minds of children (Kahlor and Eastin 215). This occurs by labeling males as the dominant human in any situation, in the society. Therefore, to exercise their dominance, men maintain their dominance, when threatened, through violence creating a negative image of women. In addition, through violence directed at women, children gain a wrong perception that the only way to suppress women in their quest to gain an equal status as men is to subject them to acts of subordination. Such actions include sexual assault and sexual violence in the form of rape (Kahlor and Eastin 216). Opposers, in my opinion, therefore, have solid ground on this issue with backing from facts as evidence sustains their arguments In addition to their claims, violence on TV appears as a positive thing that is to be emulated in order to live a full and satisfying life. This is particularly so by using violence by TV stars to gain wealth and live a fulfilling life. Violence of this form and in such levels translates to poor relations with others, as what the child understands is how to use his or her physical strength to enforce decisions, or wishes. This way, children tend to exercise violent acts towards other children in the society and at school; which makes TV viewing a contributor to bad living (Facts for Families). On the moral issue of risk assessment, those that are against watching extended hours of TV for children due effects it has on their awareness of the experiences found in the world. They base this on the idea that, to make decisions on

An arguement for the use of Natural Gas as a replacement for Fossil Essay

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Individual Marketing Analysis Paper Essay Example | Topics and Well Written Essays - 1500 words

Individual Marketing Analysis Paper - Essay Example Furthermore, marketing analysis plays a great role in providing reliable, precise, appropriate and current information to the management. Increase in competition and the hike in production costs because of poor decision-making calls for market analysis to provide sound information to evade poor returns. It helps marketing managers to connect various marketing variables with the environment and customers (Kotler, 2008). Failure to have relevant information, consumer’s responses cannot be predicted in a reliable and accurate manner. Marketing research involves various forms like advertising analysis, which entails tracing the effectiveness of advertisements for any medium. This can be assessed by examining the ability of the medium to communicate the message, create a brilliant image for the brand and induce the consumer to buy the product or service. Demand analysis is also a core part in market analysis. It involves determination of the approximate level of demand of a certain product or service. This entails research on the prospective clientele who are enthusiastic and able to purchase the given product at a particular time. Notably, distribution analysis is a key area in marketing analysis at it provides sound information on the distributors and retailers attitudes towards the product or service on offer (Kotler, 2008). ... Product position involves changing the way target consumers view products or services offered relative to the identity of competing products in the market. Effective product positioning is depended upon identification of the product uniqueness, its distinguishing functions and fairness in its price (Kotler, 2008). Product positioning involves various processes, which include, identification of other competitors in the market offering same products, getting knowledge on how competitors position their businesses. This comparison of business positioning enables competitors to know the vital and the most viable areas for differentiation. Additionally, developing positioning statement messages to be used for effective communication is fundamental in any positioning strategy. This study establishes that, in a rapidly changing market, it is advisable to reposition the whole company instead of only repositioning the product line. This does not only involve marketing challenge, but also judgi ng on how a market is adjusting and most critical how firm’s competitors will react. On the other hand, competitive positioning involves coming up with strengths and weaknesses of prevalent and able competitors in the market. This analysis provides room for identification of viable opportunities and threats to the business prosperity (Kotler, 2008). Principally, it is easier for a seller to generate new prospects and direct them to buy his/her products if the market clearly sees how his products are unique as compared to the ones offered by competitors in the market. The key element in positioning strategy involves value proposition. We have three vital types of value, namely Operational excellence, consumer closeness and product leadership. Consumer perception of

An arguement for the use of Natural Gas as a replacement for Fossil Essay

An arguement for the use of Natural Gas as a replacement for Fossil Fuels - Essay Example One of the reasons why natural gas should replace fossil fuels is that the former is relatively cheaper. In fact, according to a report by OilPrice.com, the cost of oil today is over $14 to get a million BTU [or British Thermal Unit]†¦but only $2.30 if you were willing to use natural gas as an alternative† (Hamilton, 2012). That means savings of $11.70 per million BTU, which translates to an astronomical value in reality. Although petroleum once had the same cost as crude oil, from 1997 to 2007, the trend has now changed in favor of the former (Hamilton, 2012). The cheap cost of natural gas is attributed to the fact that America produces â€Å"three billion more cubic feet [or 85M cubic meters] of natural gas a day out of the ground than it can consume† (â€Å"Natural Gas Difference Engine,† 2012). Moreover, when compared to coal, it would cost 12 cents or more per kilowatt-hour to produce electricity from dirty coal compared to 6 cents only from clean natura l gas (â€Å"Natural Gas Difference Engine,† 2012). ... Without responsible stewardship, one would not seek ways to use the most efficient means of producing electricity and just be content with what is expensive. Another reason why natural gas should replace fossil fuels is that the former is cleaner compared to the latter. According to a report in the New York Times concerning energy sources, natural gas has become more popular as a major international commodity because â€Å"it burns cleaner than oil and coal and produces less greenhouse gases† (Krauss, 2012). These greenhouse gases include carbon dioxide, unburned hydrocarbons and nitrogen oxides. Moreover, natural gas does not leave any carbon deposits in the engine, thus reducing the natural wear of the engine and so there are fewer oil changes (â€Å"Natural Gas Difference Engine,† 2012). Natural gas is actually only methane, or CH4, which is merely a one-carbon compound with four hydrocarbons, thus it is relatively less harmful than chemicals with long carbon chains. Besides, the use of natural gas would hypothetically reduce â€Å"sulfur dioxide emissions by 55% and mercury emissions by 30% and greenhouse gas emissions by 15%† because natural gas emits virtually no sulfur dioxide and mercury, and only 22% less greenhouse gases compared to diesel (â€Å"Environmental Benefits,† 2012). In fact, natural gas is 28% cleaner than petroleum and 40%-100% cleaner than coal (Stevens, 2012). Another reason for the proposal that the United States should replace fossil fuels with natural gas is the added benefit of boosting the country’s economy especially if the United States sells natural gas to other countries. Several energy companies in the country announced the

Implementation of strategy power politcal Essay

Implementation of strategy power politcal - Essay Example Corporate politics in one time or the other has been considered to lead to divisiveness, which is considered as bad for the organization. However, there are times when corporate politics needs to be rejuvenated for the sole purpose of enhancing changes. These changes are mainly incorporated in the process where the organization is rising from a stable phase to a phase where the fundamental changes are crucial. Strategy implementation on the other hand involves change management. This therefore installs corporate politics with a definite role to take part in strategy implementation. In case of creating political harmony or political tension it is advisable that strategists identify the particular moment where politics can be used to get the wheels of various operations rolling and at the same time know the moment of shunning politics and embrace harmony (Kozami 362). Argument for In an organization, power is said to be derived from five different sources namely; legitimate power, rewa rd power, expert power, referent power, and coercive power. Reward power is attributed to the ability attributed to managers to appreciate positive results by rewarding them. Legitimate power is attributed to the ability of managers to use their status to affect an outcome. Referent on its case is attributed to the ability of managers to form a preference among working subordinates, which arises from ones personality. Expert power is attributed to the expertise the manager has and is identified by others while coercive power is deals mainly with the penalization act undertaken by the manager after a negative outcome has taken place. According to Kozami, strategists mainly use these powers to affect and influence the outcome behaviors of different organization members. Politics dwells mainly on how power is used and the relationship created by various management coalitions of consensus building for organizational purposes. Manifestation of corporate politics is vibrant due to the con ditions created by the nature of an organization (Kozami 362). According to Smith in America, policymaking does not cease to exist once the bills become law. Instead, it continues as various executive agencies have the mandate to establish systems and rules of implementing these laws. These actions in return have a huge impact on the profit margins, strategic planning, and overall management of various industries and corporations. A good example is in the case of the Federal Communications Commission when it decides on which of the broadcasting stations are to be offered licenses (Smith 203). In the business environment, Bridge et al suggests that the strategic decision makers are supposed to embrace the competitive aspect of the industry they operate in. This is because the industrial structure mainly affects the competition in the industry as it offers strategic choices for corporations (Bridge et al 308). Human factor is one of the crucial factors that are considered in strategic management. Leadership in this case is considered at a strategic judgment perspective. One of the attribute that define strategic management is strategic choice. This therefore indicates that any executive judgment despite of it being good or bad is supposed to be made before strategic choices are made. It is

Five Pillars of Islam Essay Example for Free

Five Pillars of Islam Essay What are the central beliefs of Islam, and how are they reflected in the Five Pillars† (McInerney, 2003)? Which of the Five Pillars do you feel would be easiest to fulfill, and which would be the most challenging (McInerney, 2003)? Monotheism is one of the main central beliefs of Islam. This is the belief that there is only one God and that God is Allah. The Islam’s believe that their purpose for humanity is to only serve their God Allah and to construct a moral lifestyle. The five pillars are considered obligatory for all Muslims to follow. The five pillars can be found within the Qur’an which is Islam’s holy book. The first pillar is the shahadah. The Shahadah is the accepting that Muhammad is God’s messenger. Islamic culture believes that the prophet Muhammad is the founder of Islam’s faith. The second pillar is the daily prayers. In order to do this a Muslim must be in a state of ritual purity. One must prayer at least five times within a day. Muslims believe that doing so will bring them closer to God and they will be able to learn more about him. The third pillar is the fasting during Ramadan. Ramadan is the ninth month of the Islamic calendar which is the Islamic month for fasting. Muslims have to avoid any type of drinking, eating and sexual relations from dawn until sunset. This is done in order for Muslims to learn about patience, humanity, and spirituality. The fourth pillar is called alms giving which is the giving of 2. 5 percent of one’s annual earnings to the poor and needy. Lastly, the fifth pillar is the pilgrimage to Mecca. This is a core practice and must be carried out at least once in a Muslims lifetime. The fourth pillar which consists of giving 2. percent of one’s annual pay to the poor and needy would be one of the easiest pillars for me to follow. I think everyone should do this. I’m a Christian and every Sunday that I go to church I always give to the needy whether its five dollars or two dollars that I have on me at the time. My religion believes that by giving we will receive blessings from our God. The pillar that would be difficult for me to follow would have to be pillar number three which is fasting. This would be difficult for me because I always have to be drinking water. I am also anemic and if I don’t eat after a while I tend to black out.

Prejudice Essay -- Prejudging essays research papers

Missing Formatting In today’s world, there are many social issues, like poverty, vandalism and unemployment. However, prejudice has become the most dramatic one. Prejudging people for their appearance is a common practice that humans perform. People are not only ridiculed for their color, but also by their religion, sex or age. Therefore, I consider that racism, ageism and sexism are the three major problems in our society and we need to cease them immediately. Much of our world’s history were based upon racism. In the 1600’s, white men used Africans as slaves and treated them as they were not human. "Colored" people were not even allowed to use the same drinking fountains as white people. Fortunately, in the last three decades, race prejudice has taken a positive turn. Many rights progra...

Groves and the Atomic Bomb :: Essays Papers

Groves and the Atomic Bomb â€Å"Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal - a commitment to excellence - that will enable you to attain the success you seek,† said Mario Andretti, a famous racecar driver (FamousQuotes.com). When taking on a project or job, people must have a strong mind and heart to achieve their goal. People may face many obstacles, but leaders can find ways to rise above them with determination. In the end, those dedicated will succeed and accomplish their goals. With determination, General Groves managed to greatly aid the development of the atomic bomb. Leslie R. Groves was in charge of the Manhattan Project and authorized sites to be found for the production of the atomic bomb, which had to match his criteria. A site had to reach certain criteria in order for it to be made into a facility in helping to produce the atomic bomb. Part of Groves’ criteria was that a site had to be twenty miles from any town made up of a thousand people or more (Goldberg, Atomic 50). The reason a site had to be away from a large town was in case of an accident at the facility. Groves also said, â€Å"No main highway or railroad should be closer than 10 miles to the nearest pile or separation plant† (Groves 71). This criterion was important because no one should be able to get close to the site and wonder why it was being built. Altogether, specific criteria had to be met to protect the security of the atomic bomb project and to protect the people that lived around the area. Even though finding a perfect location site seemed dif ficult, Groves knew that it was possible to find a site that matched the specifications for an atomic bomb production site. Groves and his administration found land in Tennessee that matched the specific criteria. Groves acquired Oak Ridge, â€Å"59000 acres of Appalachian semiwilderness along the Clinch River in eastern Tennessee [†¦] for the Manhattan Engineer District as one of his first official acts† (Rhodes 486). This land was large enough to house a facility and was an acceptable distance away from other towns.

Citizens United Case

In January 2008, Citizens United released a documentary that was critical of Senator Hilary Clinton and planned to run commercials of it at that time. However, through the Bipartisan Campaign Reform Act, also known as the McCain-Feingold Act which â€Å"prohibits corporations and unions from using their general treasury funds to make independent expenditures for speech that is an ‘electioneering communication’ or for speech that expressly advocates the election or defeat of a candidate†, the United States District Court for the District of Columbia ruled that the commercials violated the act.The case was brought up to the Supreme Court and would be one of the more important cases about the First Amendment with a controversial decision. On March 24, 2009, the Supreme Court took oral arguments from Malcolm Stewart, then Deputy Solicitor General representing the Federal Election Commission. He pointed out that with the current laws in place for the campaign-finance s ystem, even a book that had the same content as the documentary would be banned. An even more disturbing point that Stewart made was that the government could ban a book that has just one sentence about candidate advocacy.This caused the Supreme Court to ask the parties to reargue the case due to two cases that Stewart used: Austin v. Michigan Chamber of Commerce, a statute that prohibited a corporation to use its funds for or against a political candidate, and McConnell v. Federal Election Commission, the decision that upheld the constitutionality of the McCain-Feingold law. The reason for rearguing the case was to determine if they, the justices, should overrule those two decisions. The court reversed the ruling from the lower court and overruled Austin v.Michigan Chamber of Commerce and partially overruled McConnell v. Federal Election Commission. The overall ruling was 5-4 with Justice Steven’s dissent that was joined by Justice Breyer, Ginsberg, and Sotomayor. Justice Ke nnedy, part of the majority opinion, believed that â€Å"If the First Amendment  has any force, it prohibits Congress from fining or jailing citizens, or associations of citizens, for simply engaging in political speech. † In general, the Justices in the majority opinion believed that the case was based mostly on the First Amendment.Due to freedom of speech, corporations, whom the Justices believed were counted as individuals, could not be denied their right to voice out their opinion on running officials. The justices that favored the ruling brushed aside the warnings that might result in overturning the lower court’s decision. The dissenting justices warned that treating a corporation’s right to speech to be the same as an individual human was dangerous. However, eight of the justices agreed that Congress can require corporations to disclose how much they spent and to have disclaimers in the absence of facts.Chief Justice Roberts, one of whom that was part o f the majority opinion, believed that â€Å"the important principles of judicial restraint and  stare decisis  implicated in this case† had to be addressed. He believed that overturning a past decision, such as Austin v. Michigan Chamber of Commerce and McConnell v. Federal Election Commission, in certain circumstances were necessary. Roberts stated that cases such as segregation and minimum wage would not be as of what they are today if it were not for judicial activism. Justice Stevens wrote a passionate dissent that was joined by the other three Justices who opposed the ruling.He stated that the Court’s ruling â€Å"threatens to undermine the integrity of elected institutions across the Nation. † Because corporations and the general public could now spend unlimited money to promote or demote politicians who are running for office anytime, Stevens fears that it would cause an large disturbance in the election process. Although the majority opinion did not touch the laws about direct contribution to the candidates, part of the argument was whether a direct contribution versus an indirect contribution was the same thing.The time between the case being introduced to the Supreme Court until the official ruling of the case created a large amount of publicity and different opinions. President Obama believed that the decision gave the corporations too much power to influence the election process. However, other politicians such as a Senate Republican leader, Mitch McConnell, believed that the First Amendment applied to corporations which would let corporations to voice out their opinions on campaigning officials. The fundamental question here is whether the Supreme Court’s decision in Citizens United v.Federal Election Commission a good decision or a bad decision. I personally feel that the arguments from both sides were valid. The fact that Congress essentially denied a form of free speech from a corporation is unconstitutional in m y opinion. However, my opinion in corporations becoming involved in political campaigns where they might have a large impact on how people view a certain politician is that it is not fair. I believe that the decision made by the Supreme Court was good in part of retaining the First Amendment’s freedom of speech but bad in part of the campaigning process for politicians.The decision gives too much power to a corporation versus the general public. If a corporation was allowed to spend without limit in the elections, politicians could strategically support a topic that the corporation would benefit from. This would result in the corporation to have the power to directly contribute in the campaign by running their own ads that promotes the politician. Campaigning would then become a war of getting the support of many of the biggest corporations. This gives too much power to the corporations and essentially removes the voices of the general public.As Obama pointed out in his state of the union address in 2010, it would also give the power to foreign corporations to help fund a certain election. I strongly oppose any kind of foreign involvement in any political activity in the United States. With the potential of candidates to â€Å"sell-out† to corporations would just ruin the whole election process. With the potential of unlimited spending of corporations, not only would they be allowed to endorse a political candidate, but they would also be able to attack candidates such as the documentary made by Citizens United.With the current campaigning process, political candidates have created attack ads that give negative images of an opposing candidate. Now that corporations can voice their opinions, there may be an increase of these attack ads. Through an ethical standpoint, it ruins the integrity of the election process. The election process would not just become a fight between politicians to gain support from corporations but also a fight of who can de stroy another candidate’s image to the public.It not only defaces the opposing candidate, but it shows how dirty a politician can be. The election process turns into an all-out fight between candidates who would deploy such a tactic. With the inclusion of corporations now, it would worsen the current state of the campaigning process. I see why the Justices would overrule the lower court’s decision due to the First Amendment. The argument made by Malcolm Stewart definitely gave the impression that the law was too restrictive in such a way that it banned any forms of view from a corporation of a political candidate.I would agree with how the law would be unconstitutional through Stewart’s argument; however, I would oppose it through an ethical view. A poll conducted by Washington Post showed that eight in ten poll respondents opposed the decision made by the Supreme Court. William Rehnquist, a former Supreme Court justice, also opposed the decision made by the cou rt by joining the dissent made by Stevens. Sandra Day O’Connor, also another former Supreme Court justice, made a point that the checks and balances on campaign spending were demolished. However, O’Connor was an author of McConnell v.Federal Election Commission. The Supreme Court’s case about allowing the Westboro Baptist Church to protest at military funerals is similar to this case due to both cases involving the right to free speech. In both cases, the general public did not like the ruling; however, it made sense constitutionally. There may be alternatives that Congress can take in battling the problems of corporations being involved in political campaigns. Although the court overruled it, I believe that there should be some sort of regulation on how much a corporation could spend on a candidate.Instead of limiting the corporation’s freedom of speech, why can’t we limit how much they can endorse a candidate? One can argue that money is not spee ch, so limiting the amount a corporation could spend would be constitutional. Another way to tackle the problem is to let shareholders decide on the political expenditures made by a corporation, as Great Britain does. This would let a larger majority decide on what the corporation would do for political expenditures. However, even though it is still a larger pool of people, they probably will still act in the interest of the company due them be driven by profits.Now that the court has made its decision, corporations can now spend as much as they want on politics. Many problems would arise due to this; however, it would still be constitutional. I believe that the decision of overruling Citizens United v. Federal Election Commission and partially overruling McConnell v. Federal Election Commission was good due to following the First Amendment. However through a practical stance, it would create a large possibility of corrupting the campaigning process. Bibliography Eggen, Dan. â€Å" Poll: Large majority opposes Supreme Court's decision on campaign financing.   Washington Post17 February 2010, n. pag. Web. 17 Feb. 2012. ;http://www. washingtonpost. com/wp-dyn/content/article/2010/02/17/AR201 0021701151. html;. Hasen, Rick. â€Å"CHIEF JUSTICE ROBERTS' CONCURRING OPINION IN CITIZENS UNITED: TWO MYSTERIESCHIEF JUSTICE ROBERTS' CONCURRING OPINION IN CITIZENS UNITED: TWO MYSTERIES . â€Å"Election Law Blog. N. p. , 23 January, 2010. Web. 17 Feb 2012. ;http://electionlawblog. org/archives/015118. html;. â€Å"High-Court Hypocrisy. †Ã‚  Newsweek. 22 January 2010: n. page. Web. 17 Feb. 2012. ;http://www. thedailybeast. om/newsweek/2010/01/22/high-court-hypocrisy. html;. Liptak, Adam. â€Å"Justices, 5-4, Reject Corporate Spending LimitJustices, 5-4, Reject Corporate Spending Limit . †Ã‚  New York Times  21 January 2010, n. pag. Web. 17 Feb. 2012. ;http://www. nytimes. com/2010/01/22/us/politics/22scotus. html;. Liptak, Adam. â€Å"O’Connor M ildly Criticizes Court’s Campaign Finance Decision. †Ã‚  New York Times  26 January 2010, n. pag. Web. 17 Feb. 2012. ;http://thecaucus. blogs. nytimes. com/2010/01/26/oconnor-mildly-criticizes-courts-campaign-finance-decision/? p;. Robert, John. â€Å"Roberts, C. J. , concurring. † n. pag. Legal Information Institute. Web. 17 Feb 2012. ;http://www. law. cornell. edu/supct/html/08-205. ZC. html;. Scalia, Antonin. â€Å"Scalia, J. , concurring. † n. pag. Legal Information Institute. Web. 17 Feb 2012. ;http://www. law. cornell. edu/supct/html/08-205. ZC1. html;. Smith, Bradley. â€Å"The Myth of Campaign Finance Reform. â€Å"National Affairs. N. p. , n. d. Web. 17 Feb 2012. ;http://www. nationalaffairs. com/publications/detail/the-myth-of-campaign-finance-reform;.

Altruism and Knowledge Sharing Essay

Our thoughts are that in a perfect business world prescribed altruism could possibly be promoted to individual team members to help them feel free to share knowledge without the stigma of losing the competitive edge, but rather, to selflessly help coworkers, a team, or the overall organization to be as successful as possible. With that, we will explain in more detail how we feel that altruism can help and may even be contagious in the modern day bureaucracy that is the work place. From burger joints to engineering firms, the selfless sharing of process information can better any group or business willing to coach altruism into their organization from the ground, up. Altruism is defined as an unselfish regard for or devotion to the welfare of others, as well as â€Å"benefiting another as an end in itself† (Batson, Lange, Ahmad, and Lishner, 2007,p. 241). Altruism results in an improved affect of the helper, higher levels of trust and moral awareness, increased collaboration, and a deeper sense of â€Å"we-ness† or collectivism (Batson, et al. 2007) – all outcomes that organizations are seeking today. Knowledge sharing is an activity through which knowledge (i. e. , information, skills, or expertise) is exchanged among people, friends, families, communities or organizations. (Wikipedia, 2013) In an office environment this could be considered cross-training or on a simpler level just assisting your coworkers and making your company more prod uctive and successful. So how can we successfully introduce altruism into the work environment? Here is what we propose; first organizations can orient employees to the positive effects of altruism by encouraging them to empathize with others and by providing individuals with developmental activities that help them understand the perspectives and needs of others. In other words, the organization needs to create and implement actives that involve team building exercises. We believe that creating positive relationships and trust amongst employees will help eliminate the need for knowledge hoarding. Individuals are more likely to share information with someone they can trust or feel close to. Second, is for leaders to work with employees to create a code of conduct and establish organizational norms of behavior. To reinforce desired conduct, team leaders should provide examples of caring exemplars from the organization’s history or from society. This step would leave individuals with a â€Å"warm and fuzzy† that they helped create rules for the organization giving them a sense of pride, therefore, making these rules and codes easier to understand and follow. This also, again creates a sense of unity causing the employees to bond, creating empathy towards one another. Lastly, organizations that encourage employee involvement in community organizations, and promote mutual understanding within the organization stand a much greater chance of creating a positive, empathetic environment. Creating activities, teaching empathy and encouraging involvement with community organizations are all ways that we can train our employees to assist our organizations to become more successful. But what does this entire concept have to do with knowledge sharing? The reason individuals choose not to share information could be because they are fearful of their completion. We all know that in order to reach the top we need to stand out from the rest. What better way than to know more than your competition? We feel that in order to eliminate this â€Å"fear† we need to establish relationships and trust amongst the organizations’ employees. Once these bonds and trusts have been establish it will decrease the need for so much competition. Allowing for the comport of sharing knowledge with other for the sake of the company’s success allowing all the individuals on the team to succeeded as well. If we introduce developmental activities, team building exercises, team created codes of conduct and try to create a stronger sense of unity in team environments, our working teams will have a better understanding of one another and genuinely care for each others success. If this behavior exists in an everyday work structure we strongly believe that knowledge hoarding could be a thing of the past. That the fear of competition will no longer be a threat but a reminder that all good leaders must have the confidence that they contributed to the entire success of the team and not just the individual. Introducing altruism (an unselfish regard for or devotion to the welfare of others) could be the new coaching technique or the new business class taught in colleges. If we want our corporations to run more successfully, then why not introduce a program that teaches leaders and employees these qualities? References Byfield, R. (2013, May 13). Altruism Boosts Well-being. Retrieved from http://www. theepochtimes. com/n3/53987-altruism-boosts-well-being/ merriam-webster. (n. d. ). Retrieved from http://www. merriam-webster. com/dictionary/altruism Wikipedia. (2013, May 06). Retrieved from http://en. wikipedia. org/wiki/Knowledge_sharing